Editorial Experience

Senior Community Editor & Managing Editor at Courier Newsroom (2023-2025)

• Led high-volume digital publishing and newsletter strategy, coordinating editorial, social and audience growth initiatives across platforms for Floricua, a Latino-focused newsroom serving Florida readers.

• Managed a team of bilingual writers, reporters and social media managers.

• Produced a three-times-weekly newsletter and special editions.

• Edited and fact-checked articles, videos and social media assets in Spanish and English.

• Led audience growth for Floricua, increasing Instagram from 9K to 21K, building TikTok from 0 to 75K, and growing newsletter subscribers from 8K to 19K in 18 months.

• Developed bespoke style guide.

Managing Editor at EveryDay Health Group (2018-2020)

• Led editorial and branded content strategy for BabyCenter en Español across website, apps, social media, and newsletters.

• Improved SEO performance through keyword optimization, content updates, and metadata improvements.

• Managed and mentored a team of writers, editors, and social media managers.

• Oversaw UX and content development during a major app redesign.

• Produced, edited and quality-checked video scripts for educational and branded content.

• Wrote, edited, fact-checked and updated evergreen and service website articles for Spanish-speaking parents, ensuring accuracy and cultural relevance.

Freelance bilingual writer, copy editor and translator (2013-2018)

• Wrote features, profiles and service journalism for national outlets including Prevention.com, Hola! USA, Café Media, People Inc., and The New York Times Company.

• Interviewed celebrities, authors, artists and entrepreneurs for profiles and cover stories.

• Provided copyediting, proofreading and translation for digital and print publications.

About.com Spanish Literature Editor at The New York Times Company (2011-2016)

• Built and maintained a Spanish-language site that provided an introduction to literature from Spain and Latin America. 

• Produced nearly 400 pieces of content covering classic works, authors, literary periods, movements, theory and terminology. 

• Managed site architecture, SEO strategy and social media promotion.

Senior Editor at Meredith Corporation (now People Inc.) (2008-2013)

• Planned editorial calendars and story concepts tailored to U.S. Latino families across digital and print platforms for the Ser Padres (Parents in Spanish) brand. 

• Wrote features and service content in Spanish on parenting, travel, culture and health. 

• Managed freelance contributors. 

• Produced and hosted videos, and made on-air appearances on CNN en Español and NY1 Noticias. 

• Translated, copy edited, fact-checked and proofread Spanish-language content across multiple channels.
  
  

Associate Editor at Scholastic Corporation (2007-2008)

• Prepared and edited the index for a children’s book catalog for Lectorum.

• Edited catalog copy and book descriptions to improve clarity, consistency, and accuracy.